Àdùfẹ́ was founded with a heartfelt mission: empowering clients to embrace natural beauty through pure, organic skin solutions. With locally sourced ingredients and a vision to restore the skin’s natural elasticity, Àdùfẹ́ champions the unique needs of Black women.
Challenge
The brand needed a cohesive and memorable brand identity that would resonate with its target audience. The client emphasized incorporating a silhouette of the founder into the logo design to ensure authenticity and personal connection.
Àdùfẹ́ is a Yoruba word that roughly translates to “someone a lot of people love and are vying to make theirs”.
We developed a comprehensive brand identity that reflected Àdùfẹ́'s vision and cultural heritage:
Logo Design: Created a timeless logo featuring the founder's silhouette, representing authenticity and elegance.
Packaging Design: Designed minimalistic, organic-inspired labels for three core products.
Supporting Materials: Designed a cohesive shopping bag and an informational leaflet to enhance the brand experience.
"You need to see the beautiful smile on my face. Well done! You interpreted the vision well. I can’t thank God enough for this great milestone. You are incredible!"
