Victor Moore Foundation

Honouring a
Legacy of Education and Opportunity

Overview

The Victor Moore Foundation is a legacy project created by the Moore family in 2021 to honour the life and legacy of their late father, Victor Moore. Passionate about education, Victor Moore sponsored numerous individuals through school, leaving a legacy of generosity that continues to impact lives even after his passing.

Challenge

The Foundation needed a cohesive visual identity and digital presence that reflected Victor Moore’s legacy and values. The client emphasized incorporating his favourite colour, green, into the branding to add a personal and meaningful touch.

Solution

A comprehensive visual identity and digital framework that celebrated Victor Moore’s life and aligned with the Foundation’s mission:

Logo Design: Created a meaningful logo incorporating green to symbolize growth, renewal, and Victor Moore’s legacy of nurturing potential.
Stationery Suite: Designed letterheads and complimentary cards that conveyed professionalism and warmth.

Merch Designs: Crafted merchandise that resonated with supporters, spreading awareness of the Foundation’s mission.
E-Flier: Designed an engaging e-flier to support event promotions and digital outreach.
Website: Built a user-friendly and visually appealing website that showcases the Foundation’s vision, mission, and impact, creating a platform for donations and outreach.

The Foundation reflect Victor Moore's values by creating opportunities for children to thrive, embodying its vision of "a world where every child has the opportunity to thrive and succeed."

The new brand identity and website successfully communicated the Foundation’s vision and purpose, creating a memorable and professional representation of Victor Moore’s legacy. The branding elements fostered emotional connections with supporters while providing the tools for effective outreach and engagement.