Mirabelle Morah is a professional storyteller, strategist, and advocate for social good, focusing on amplifying African narratives and creating opportunities for youth in creative and tech spaces. Her work bridges the gap between creativity and professionalism, offering motion graphics and communication strategies to top social enterprises while giving back through impactful community initiatives.
Challenge
Mirabelle sought a professional yet exciting visual identity that captured her dynamic personality and mission. The brand needed to balance creativity, youthful energy, and professionalism to resonate with both her personal and professional audiences, including international social enterprises and young creatives. Additionally, she requested the incorporation of her preferred colours— black, near white —to emphasize her identity’s creative and African essence.
Solution
After an initial exploration based on the “Wave” concept, which reflected her flow of energy and storytelling, Mirabelle provided feedback that led to a new approach. Collaborating closely with her, we pivoted towards a more geometric design direction, emphasizing clean, bold, and seamless elements to align with her vision.
The final logo design embodies Mirabelle's vision for a bold and inspiring identity.
Logo Design: The logo uses clean, geometric shapes to form the acronym "MIRA" (representing Mirabelle Morah). The design is dynamic and modern, representing her youthful and creative energy, while the smooth, bold forms convey professionalism and reliability. The typography beneath the icon anchors the brand with a clear and professional touch.
The geometric shapes emphasize precision, structure, and creativity, essential elements of Mirabelle's storytelling and communication strategies.
The new visual identity successfully reflected Mirabelle's personality and mission, offering her a cohesive and professional brand that appeals to her diverse audience.
It elevated her ability to position herself as a trusted professional while staying relatable and inspiring to young creatives.
The logo’s reception, combined with the business card design, strengthened her brand visibility and identity in professional and creative spaces.
"The service was professional, and I enjoyed the several options given to ensure that the branding and logo design were in tune with my personality. I would recommend them to anyone who wants a great service"
